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Articles and Information

Gemstone, Jewelry, and Marketing Topics 

As vast as the internet is, there are many opinions among jewelers and consumers.  These opinions overwhelm the facts.  The articles below are based on facts and evidence.  This means, if you come into our store and ask about topics below, we can show you the criteria.  Don't be fooled by jewelers that want to sell you something by word of mouth.  See the topics below.

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CHOOSE  A  TOPIC

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